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About us


Official licensed racing merchandise Iconic heroes past and present who inspire and lead the way we race and wear our hero brands Racing numbers have helped identify, measure and inspire generations of motorcycling fans across the globe.

Since the days of Giancomo Agostini, the most successful premier class rider of all time sporting the number 1, through to the modern greats like Valentino Rossi or VR46 as the we all know him by, to the much loved and indeed missed Marco Simoncelli who has immortalised the number 58 for evermore.

Reaching the world championship status of number one is often marked by the riders number, this number often means more than the hierarchy it displays, this number is the identity of the rider and held very close to any champions heart. All Stars Direct realise that like our sporting heroes and customers alike we are all MORE_THAN_JUST_A_NUMBER.